Celebrate President’s Day weekend and relax at home. While you’re enjoying a much needed break from winter why not do some spring shopping to pull yourself out of the winter blahs.
Socksmax would like to help you by offering you, our loyal customers, 20 percent off of all our online merchandise. The more you order the bigger your savings. Everyone loves a sale especially in today’s economy. You can also enjoy our newest lines. Don’t forget our great line of accessories. We have some wonderful belts, leg earners and much more.
Check out our website and enjoy a huge savings. Have a great weekend from your friends at Socksmax!
We’re having a very busy holiday season here at Socksmax and we want to be sure and take time out to wish our loyal customers a wonderful Christmas, Hanukah and Happy New Year.
2011 had been very good to us. On behalf of our customers we have worked hard to bring you new lines to enjoy. Next year will bring many more new sock lines and accessories.
We are committed to passing our savings onto you, our customer. That is our pledge for the New Year. Do you have any think you’d like to add or share with us?
Happy, Happy Holidays to All of you from your friends here at Socksmax. Please stay in touch. More socks and more blogs coming to you in 2012! Love and Peace for the New Year.
Your friends at Socksmax!
In spite of a “slow” economy, many sporting goods manufacturers are finding themselves in a situation where sales are great and they are expanding. There are many reasons why, but we would like to think it’s because people are still using the great outdoors and their love for sports to balance their lives, now more than ever before. One such company doing just this is Lorpen. They are a designer and manufacturer of very high performance (and high quality) socks).
In the 2010/11 fiscal year sales increased 15% globally and 19% in North America. This led Lorpen to expand facilities in Mexico City and Spain. There have been several staff promotions and changes as well, to enhance the growing company. It is a very exciting time at the company right now.
Matt Swanson, who was promoted to North American Operation Sales Manager, will help facilitate growth and efficiency for the Lorpen retailers. He has an interesting and simplistic take on it. “In a category such as socks, product differences can be a key driver of the business, but equally as important so can the ease and dependability of a supplier. Our goal is to make Lorpen the easiest, most dependable sock supplier to work with in North America.”. With this pledge to suppliers, growth is certain to continue in a big way.
Lorpen was founded in 1985 and is based in Etxalar, Spain, a town at the base of the Pyrenees. They have been selling their products in the U.S. since 2004. Because of their commitment to performance and technology, their socks are chosen by top athletes including well-known mountain climbers. We are proud and excited to say that we will carry their fantastic product very soon.
Cyber Monday officially started in 2005 following Black Friday. Online shopping had really taken off and online retailers wanted their share of the profits. This year’s Cyber Monday promises to be the most lucrative of all time. Numbers show that 77 percent of online retailers claimed that their sales increased substantially in 2010. Last year consumers reportedly spent over 900 million dollars on Cyber Monday.
In today’s market everyone is looking for a good deal. Consumers are looking for the best bargain possible and the numbers show that they love doing it from home rather than venturing out on this weekend to fight the crowds. Some of the bargains online start this evening. Please try us online. We have a super website, a huge inventory of great socks and an easy ordering system. In fact, it couldn’t be easier. In the past six months we have added a lot of new inventory. You can get prepared for your winter jogging and spring hiking. Get an additional 20 percent off by printing CYBER20 at checkout. We’d love to hear about your Thanksgiving. Did you do any fun outdoor stuff to work off that turkey dinner? Let us know.
We all know Black Friday as the official “beginning” of the Christmas season especially when it comes to shopping. Black Friday started after the first Macy’s Thanksgiving Day Parade in 1924 although officially that term can only be traced back to the 70’s. Retailers are officially in the “black” (making a profit) by Thanksgiving and anything purchased on and after that day adds to the retailer’s year.
In today’s economy Black Friday is advertised for months and retailers offer huge discounts and sales on everything from socks to cars. Retail is at its finest and the stores are overflowing with happy customers.
Here at Socksmax, we offer a twenty percent discount to all of our loyal customers. We have added some wonderful products over the past year and we’re anxious to pass the savings on to you.
We also want to take this opportunity to say Happy Thanksgiving to you by passing our quality products on to you at a huge savings. This is a perfect opportunity for you to relax the day after Thanksgiving and shop from your computer. Take your time and look through our inventory. Check out our fun socks for kids; pick out some running socks for your jogger or marathoner or buy some cool socks for your teens. The more you buy the bigger your discount.
We wish you a very happy holiday season and we hope your Thanksgiving was spectacular.
The New York City Marathon was run on a perfect running day. It was sunny and cool with a light breeze. Geoffrey Mutai of Kenyaset a new course record of 2:05:06, breaking a 10 year record set by Tesfaye Jifar.
Second place was taken by Emmanuel Mutai ofKenya. Tsegaye Kebede and Gebre Gebremariam (last year’s winner) ofEthiopiafollowed closely. The firstU.S.runner to finish was Meb Keflezighi. At age 36 he finished with a personal record of 2:08:13. He began to have stomach problems during the race and had to stop several times to be sick. At this point he said the leaders broke away from him and he didn’t have the chance to catch up. However, he focused on finishing strong and was able to achieve his personal best. His story is not unusual. Running a marathon is grueling and takes incredibly hard work. His coach says the most important thing in marathoning is endurance, not speed.
What does it take to run a marathon? A marathon runner has to log many miles in preparation for the 26.2 mile race. The racer has to build up to running at least one long race per week in preparation. As the race approaches a runner has to run at least 18 miles comfortably weeks before the race. A marathon runner also needs the mental strength to compete in the race. There are many obstacles to overcome during training and the race. Pain can come at you from nowhere as well as thirst and overall tiredness. You have to possess the mental strength to overcome the expected and the unexpected. One of the most important aspects of running is to have the right equipment. Your running shoes (and socks) will be your best friend. You also need the proper running clothes. Your diet has to be strict, avoiding alcohol and caffeine. Runners say most importantly you need a goal. Your motivation can be to simply finish the race or beat a personal best time. Whatever it is, it must be in the forefront of your mind to get you through the race. There is nothing better in life than achieving your goals.
After all these years, the State ofHawaiihas agreed to make surfing a legitimate high school sport. It will become the first state in theU.S.to sanction surfing in schools. Many people are hoping schools on the west coast will follow suit. It is a huge victory for young surfers. Seriously, many kids have been known to cut school when it’s “surfs up” . Hawaiiwill most likely see an increase in enrollment with this announcement.
Hawaii’s Board of Education approved the sport in 2004 but there were funding issues that kept it from becoming a reality. Governor Neil Abercrombie says “Hawaiiis the birthplace of surfing. From Duke Kahanamoku to the thousands of residents and visitors who surf both recreationally and competitively, the sport is rooted in our culture and way of life”. He goes on to say “Bringing surfing to our students is another step in our collective goal to transform public education and provide our children with rich and diverse educational opportunities”.
The Board of Education and Department of Education are working on the final touches to make this a reality. Supporters feel that the sport teaches students about their environment and about themselves. It’s a very unique sport and teaches kids a lot of positive things they need later in life. Teaching safety will also be part of the program. Board of Education member Keith Amemiya and former executive director of the Hawaii High School Athletic Association feels that “surfing is a unique sport that often attracts athletes that may not necessarily be interested in more traditional sports….” The Board is confident that there will be a large increase in the number of students who want to participate in sports.
Carissa Moore, age 18, and winner of the Surfing World Title (youngest ever!) feels that the decision “will open doors for a lot of students”. She explained that surfing taught her important life skills such as time management, organization and perseverance. What do you think of this move by the state of Hawaii? We would love to hear your comments!
A runner’s world is ever changing. There’s always something new on the horizon; something better, something to make you faster! This week runners are buzzing about an interesting study that just came out on running barefoot and running with minimalist running shoes.
The American Council on Exercise recruited sixteen women joggers from ages 19 to 25 and asked them to spend two weeks using Vibram FiveFinger, a glove like lightweight shoe. They ran three times a week for 20 minutes per day.
The researchers came to the conclusion that most of the women, while liking the lighter shoes on their feet, did not adjust their posture while running. This caused more stress on the body than running with regular running shoes. Most people land on their heels when they run and wearing the light weight foot gloves put much more impact on the heel. The key is to go slow and know that you’re going to need to adjust your style of running. The Council on Exercise recommends that people who go barefoot or use minimalist shoes should begin with fast walking. When they move on to running they need to focus on landing on the front part of the foot, not the heel. Without this adjustment the lightweight shoes could possibly cause injuries to the runner.
Additionally, when wearing the minimalist shoes, there was more side to side movement of the foot during running and less bending at the knee. Excessive movement (called pronation) can be associated with more injuries. At this point the Council is advising runners to do their research and change their form as needed if they want to go with minimalist or barefoot running.
It’s an interesting trend and it is said to have originated from African runners who run barefoot all their lives. Many the champion marathoners are from Africa. They train barefoot so their bodies have no need to adjust. It’s become a craze among a percentage of runners. However, good athletic shoes and socks are still in the majority. No matter what you do as a runner, do your research and make sure it works for you. Injuries are no fun and they can put you on the bench forever. As always, more research will be done and I’m sure the minimalist shoes will make some changes. In fact, don’t be surprised when they turn into regular high performance running shoes! Do you know anyone who prefers to run barefoot. What do they think of this trend?
We love our Socksmax Blog and we’ve decided to mix it up a little and write about other interesting and fun things – not just socks! If there’s anything you would like to hear about let us know because we also love researching. In researching a topic for today’s blog, I stumbled upon a number of stories related to sports and retail and thought I would share them with you. Let me know what you think!
The first article that piqued my interest is that New Balance is featured in a number one bestselling (New York Times) book by Mike Lupica. It’s called “The Underdogs”. New Balance steps in to help a young football player and his team by sponsoring their season and providing uniforms, shoes and equipment. It’s very exciting for the growing and popular company and is sure to increase sales. These days, with all the incidents of bullying in our schools and our cities, it’s great to see that a feel good story about sportsmanship, drive and heart is so incredibly popular. Way to go Mike and New Balance! Let’s see more of these stories.
Another mega company, Nike (Nike Sustainable Business and Innovation Lab) is planning to invest in startup companies that promote healthy lifestyles and promote more sustainable business practices (reported by Bloomberg). This arm of Nike emerged in 2009 in order to revamp of Nike’s social responsibility efforts. They created SB&I in 2009 as part of an overhaul of its corporate social responsibility efforts. Though it hasn’t acquired any startups yet, it’s a number one priority and they’re on a fast track to get it done. Nike is looking for more sustainable products, innovative green manufacturing and sustainable marketplaces. It’s going to be an interest project to keep an eye on. Nike has always had a commitment to doing things a “better” way. They pride themselves on being open to cutting edge, environmentally friendly ideas.
LaCrosse Footwear, Inc. just announced that the U.S. Marine Corps has ordered $15.4 million dollars worth of Danner’s USMC Rugged All-Terrain (RAT) hot weather boot. This boot has been used in the rugged terrain of Afghanistan since 2007. The Marines have nothing but compliments for the durability and comfort of the boots. The president and CEO of LaCrosse Footwear, Joseph Schneider, says “We’re very proud to be working with the United States Marine Corps and do our part to support the men and women who serve our country”.
The USMC RAT boot has moisture wicking lining with vent holes for excellent breathability. Durable polyurethane combined with leather protects the heel and toe against abrasion and damage from the punishing terrain.
We’ve always tried to recognize the excellent quality of our own inventory here at Socksmax and all of these articles go hand in hand with our philosophy. The commitment of these companies to be environmentally friendly and make fantastic products is phenomenal. In today’s economy, it’s not always easy to maintain that level of excellence due to cost constraints. However, these companies are proof that they will continue on their path to honor their commitments to the consumer and the environment.
We are proud to add the Polo Ralph Lauren collection to our inventory of socks - and what a great time for you to order them! We’re offering a Fall Sale of 15% off with free shipping on orders of $35.00 or more. Just add FALL to your order as you check out.
Ralph Lauren launched his Polo necktie collection in the 60s. In 1969 he opened his first Polo Store in Bloomingdale’s and his brand took off from there. His women’s line began with shirts in 1971. Ralph Lauren will always be on the cutting edge because his motto is “Style is very personal. It has nothing to do with fashion. Fashion is over very quickly. Style is forever”. Think about it. It tells us that he “gets” what fashion and retail are all about. Ralph Lauren is the consummate retailer and he was one of the first to really get his “brand” out there. Not only is his name “Ralph Lauren” his brand, but “Polo” is equally recognizable. Everyone recognizes his logo and it is seen everywhere. Somehow, he has managed to combine class and exclusivity with easily accessible. Our online ordering method at Sockmax is one of the easiest and most reliable there is and we’re very proud of it. .
Take a look at the Ralph Lauren products we’re offering. Now is the perfect time to buy. Let us know what you think of the brand. We love to hear from you.